The 2016 ESPYS started off with Carmelo Anthony, Chris Paul, Dwyane Wade and LeBron James standing on the stage together. The four of them all spoke about the need for professional athletes to be involved in pushing for social change in light of the police shootings of Alton Sterling and Philando Castile, as well as the shooting in Dallas that killed five police officers. The events of the past week have put a spotlight on the injustice, distrust and anger that have plagued so many of us.
According to several recent scientific studies, you are less likely to recall and or learn material that you read on your cell phone or laptop or tablet. Meaning, material or content that is presented to you digitally, rather than in a traditional paper book or magazine, is not going to be stored in your brain in the same way as the same material would be were it printed on paper. Digital material is often read more quickly, more casually and in less than idea circumstances, for instance, while driving on the highway.
The answer often isn’t as obvious as you’d like to believe. To invoke one of the most tried and true marketing stories, the Railroad Barons of the late 19th century who ultimately succeeded were those who figured out that contrary to popular belief they were not in the railroad business. When they redefined their industry more broadly as transportation, they were able to compete against the newfangled automobiles and trucks that appeared on the scene.
And the bank was always in the same position as well. Nobody ever says that the bank is “in debt” for $10,000 just because you moved money from your checking account into a savings account. Government is “in debt” because people have exchanged dollars for government bonds is just as misleading.
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Under the leadership of Managing Director and CMO Michael Houston, the agency won 21 of 23 new business pitches in which it participated Whole Foods, Marriott Resorts, Olive Garden, EmergenC, Radio Shack worth more than $450 million in billings. Agency revenue is up 15.2%. Operating profit is up over 33%.