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A newly renovated, open faced elevator lifts up to the second level, which houses Ginn’s living quarters, office, and kitchen, along with a small greenhouse area. The permeating sense of unpacked history and lack of air conditioning make the upstairs feel like a self storage facility. Boxes upon boxes of T shirts, enough to clothe a small Salvation Army, dominate the floor space in teetering columns of various heights 10 rows deep and 12 wide brandishing such classic slogans as “Fuck Parental Advice,” “Corporate Rock Still Sucks,” and “Kill Bono.”.
The platform, which is inspired by crowdsourced ventures like Kickstarter, enables Pepsi to award grant money to consumers who suggest various ideas and iniatives for their communities. The effort is akin to other cause marketing efforts like Procter Gamble’s Tide: Loads of Hope, where consumers purchase T shirts, among other things, to fund Tide’s effort to help families stricken by disaster with basic laundry services.Crowdsourcing Platforms: While not exactly new, enough brands are finding success using crowdsourcing platforms to generate insight and drive deeper consumer participation that we will surely see more this year. Dell’s Idea Storm falls into this category, as does Lego’s Mindstorm.
This all has to be viewed in context. They are deathly afraid that Netflix, Amazon, Apple etc are going to make them irrelevant. Last year they acquired BAM Tech, which was the backbone tech for a lot of streaming services. But it’s a notion that sometimes seems foreign to modern sensibilities. Indeed, there are those today who would consider the single mindedness of which St. David spoke in his dying utterance, as well as other shades of the constancy palette such as being relentless and unchangeable and enduring to the end, as negative attributes, reflecting an unwillingness to grow in our ever changing world..
As we walk around campus at PLNU whether it to and from class, down cafe lane, or in the cafe it is hard to miss the sea of PLNU branded t shirts and sweatshirts. As students we don give it a second thought when we go to purchase it. If you asked someone which company produced the shirt they were wearing I would be surprised to hear that any of them actually know it is produced by Champion.