We quantify the materials that are required to produce a building the tonnes of steel, the cubic meters of concrete, and we use what we call embodied energy coefficients. Embodied energy is the energy that goes into producing something before you even get to the point of using it. If we look at concrete we need about five GJ of energy to produce one cubic metre of concrete.
And, getting back to Reebok, if you sell shoes and athletic apparel, why build your image campaign around a joke that has nothing to do with either, and which will very soon grow very tiresome? Terry Tate has already grown tiresome. Notwithstanding the 1.2 million downloads of the first spot from Reebok’s Web site, the gag is already played out. The second spot is reduced to mimicking, of all things, “Streaker” only in this version, Terry Tate tackles the naked hooligan..
I remember the first time I saw a bottle of water for sale, thinking it was the most ridiculous thing I’d ever encountered. Who the heck would actually PAY to drink water when they could get it for free at home? That’s just crazy! I drank out of the faucet every single day, or the garden hose in a pinch, and there was obviously nothing wrong with me (other than mentally). But there they were, plastic bottles of water lined up in a cooler next to the Fantas and Tabs, happily purchased by the same screwy people who were walking around yelling into those new huge Walkie Talkie things called “cellphones.” It was sometime in the 1980s, in the midst of a generation that was itself defined by ridiculousness fads like the Rubik’s Cube, specialty Nike running shoes for a whopping $50, and Atari’s Miss Pacman, an introduction to the new religion of consumerism for its own sake..
NCAA rules allow for both the bowl and participating schools to provide gifts. The Poinsettia Bowl plans to give each of the Utes a watch, a hooded sweatshirts, a Sony PSP, a Madden NFL 2008 PSP game, a PSP case and a cap. The school provided gifts, limited to a total of $350 by the NCAA, include a $175 gift card to Best Buy, a commemorative football, a plaque and apparel..
The No. 8 seeded Burnaby South Rebels defeated the No. 13 Belmont Bullodgs 70 58 in quad A boys basketball provincial semifinal. Days before their wedding, Song Hye Kyo shared her thoughts about her relationship with Song Joong Ki. She said, “Joong Ki and I were first co workers who matched well. Throughout the project, I realized that we had similar values and ideas, and I was able to share everything with him.